Sodo expertai
Email marketing, Omnisend
What we delivered
- Automation strategy
- Email copy
- Email design
- Setup in Omnisend
- Welcome series with a discount code
- Pop-up subscription series
- Abandoned cart emails
- Abandoned checkout emails
- Browse abandonment reminders
- Inactive subscriber reactivation
- One-time buyer winback
- Educational emails with expert advice
Objective
Sodo expertai sells garden care products online. A new subscriber needed a reason to buy once and a reason to keep reading, and the store needed automations that bring people back to an abandoned cart, remind them of what they looked at, and reach those who have not bought in a while.
We built every email automation the store runs, from the welcome series to customer winback, and educational emails in which an expert's advice leads to the product. Everything from strategy and copy to the setup in Omnisend.
Results
From January to September 2026, revenue attributed to email reached 50,908.90 EUR from 833 orders, 47.9% more than in the preceding period. Nearly half of it, 24,440.80 EUR from 444 orders, came from automations that run without manual sending.
The welcome series performs best (3,595.82 EUR, opened by 61.6% of recipients), followed by abandoned cart emails (3,234.70 EUR, clicked by 12.5%). The pop-up subscription series brought 6,966.72 EUR from 158 orders while it ran. The email list grew by 6,992 addresses over the same period.
- revenue attributed to email, January to September
- 50,909 EUR
- against the preceding period
- +47.9%
- orders that came through email
- 833
- new email subscribers
- +6,992
