Toolsta
Email marketing, Omnisend
What we delivered
- Automation strategy
- Email copy
- Email design
- Setup in Omnisend
- Two-step abandoned cart sequence
Objective
Toolsta.lt sells tools online. The abandoned cart is the most common lost sale there, so the first job was a sequence that reminds people of what they chose and, when a reminder is not enough, gives them a reason to finish.
We built a two-step abandoned cart sequence: a reminder with the saved cart, and a second email with a discount valid for 48 hours, from the copy to the setup in Omnisend.