Cosmozone
Email marketing, Klaviyo
What we delivered
- Automation strategy
- Email copy
- Email design
- Setup in Klaviyo
- Welcome series
- Abandoned cart and abandoned checkout emails
- Browse abandonment reminders
- Customer winback emails
- Campaigns
Objective
Cosmozone is an online store for professional cosmetics. Email had to become a channel that sells without manual work: automations that greet a new subscriber, bring people back to an abandoned cart and remind those who looked at a product but did not buy.
The work ran from strategy to launch: the automation plan, the copy, the design and the technical setup in Klaviyo.
Results
Between 17 March and 13 September 2026, revenue attributed to email grew by 148% against the preceding period of the same length, and made up 23.8% of the store's revenue.
92.7% of that came from automations rather than manually sent campaigns. The welcome series earns an average of 7.43 EUR per recipient, and abandoned cart revenue grew by 613%.
- revenue attributed to email, against the preceding period
- +148%
- of the store's revenue came through email
- 23.8%
- of email revenue came from automations
- 92.7%
- welcome series revenue per recipient
- 7.43 EUR
