What we delivered
- Custom design
- Colour system with measured contrast
- Front-end build with no framework
- Shopify headless integration
- Checkout on the brand's own subdomain
- Cart with bundles and gifts
- Size chart
- Order confirmation email
- Analytics and consent handling
- Technical SEO
- Accessibility
- Launch and technical upkeep
Objective
Solesguard sells insoles to people who stand on concrete all shift: nurses, warehouse staff, trades, hospitality. That buyer reads the page on a phone during a break, so the writing had to land the first time, with no marketing detours.
The whole store is one product page, eight sizes and three bundles, with no medical promises: an insole is not a treatment, and the page says so.
Results
The copy is written to a sixth grade reading level, and every claim carries a reason a reader can picture: what it is made of, what absorbs what, how many hours. The colours come from colour psychology rather than from a reference store, and every pairing has a measured contrast ratio.
Technically it is the same structure as Smuchie: Shopify holds the goods and the orders, the front end is written by hand, checkout runs on checkout.solesguard.com. The bundle discounts sit in Shopify, so the cart never works out a price of its own.
The store was built and launched in a single day, 30 October 2026. It sells in the United States.