What we delivered
- Product and interface design
- Front-end development
- Back-end and database
- API and third-party integrations
- User accounts and authentication
- Campaign and email sending system
- Infrastructure and deployment
- Marketing site and product presentation
- Technical upkeep
Objective
outr is a sales automation platform: an AI agent finds prospects, writes the emails, sends them, and surfaces the replies worth acting on. All of it has to happen in one place rather than across ten separate tools.
This was product work, not website work. It meant building the whole system from nothing: the interface, user accounts, the database, the API and integrations with outside services.
Results
Two months after launch the platform had 3,435 users, and 600,000 emails had been sent through it.
The hardest part was never the interface but the server side: the API and the database had to carry that load. The system was built for it and is maintained continuously, so a growing user count does not change how it performs.